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Facebook Groups App: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Facebook Groups App: An app “that helps people share faster and more easily with all the groups in their life.”

facebook groups app

“When you open the app, you’ll see all your Facebook Groups in one place. Groups you use most frequently are at the top, and you can quickly move between each group.”

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Becoming Recommended: How to Build a Business Others Love Recommending

Do you rely on word of mouth to promote your business?

Are you wondering how to get more people to recommend your product or service?

To learn how to build a business that’s highly recommended, I interview Paul Rand.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Paul Rand, the CEO of Zócalo Group, an agency that specializes in digital, social and word-of-mouth marketing. He’s also the chief digital officer at Ketchum and former president of the Word of Mouth Marketing Association. Paul authored the book, Highly Recommended: Harnessing the Power of Social Media and Word of Mouth to Build Your Brand and Your Business.

Paul explores how your business can become highly recommended.

You’ll discover what motivates recommendations, the importance of targeting the right influencers online and the six steps to getting more positive recommendations for your business.

build a business others love recommending

Listen as Mike talks with Paul Rand about how to build a business others love recommending.

Share your feedback, read the show notes and get the links mentioned in this episode below!

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.

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How to Optimize Your Images to Work Across Social Networks

social media how toDo your images look good on all social platforms?

Are you making different images for each type of social share?

Creating one image that looks good on several networks saves time, money and improves your visibility.

In this article you’ll discover how to create one image to share across three social channels–Facebook, Twitter and LinkedIn.

Why Make One Image?

Images play an important role in social media marketing and many marketers today are investing in creating eye-catching images to share. But Twitter, LinkedIn and Facebook can have a dizzying number of recommended sizes.

Creating separate images to look good on each social channel can be time-consuming and costly.

optimize image for three social networks

Learn tips for optimizing a single image to work across three social networks.

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How to Take Your Visual Content to the Next Level

social media how toDo you want to share stronger visuals?

Have you looked at what other content creators are doing?

Watching what works for others in your industry can help you create content that increases engagement with your own audience.

In this article I’ll share how to search Pinterest, Instagram and Facebook for visual content to inspire your own visuals.

#1: Generate Ideas From Pinterest

When seeking visual inspiration, Pinterest should be your first stop. You’ll find lots of creative ideas uploaded and shared by others that you’ll want to repin. You may also get ideas for pictures to take and pins to create, as well as inspiration for your blog.

take visual content to the next level

Find out how you can take your visual content marketing to the next level.

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20 Social Media Marketing Tips From the Pros

social media how to

Would you like to improve your social media marketing?

Are you up to date with the best social media tips and tools?

We asked 20 social media experts to share how they’re getting results with social media marketing today.

Here’s what they had to say.

20 social media tips

Get 20 social media tips from the pros.

#1: Mine Twitter to Grow Your Audience

mark schaefer twitter pic

Mark Schaefer

While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience. However, if you are a new blogger, you should probably spend more time developing an audience than creating your content.

Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this.

Once you’ve been on Twitter for a while, you’ll notice people will place you on public Twitter lists. Lists are generally categorized by a special interest or geographic location. For example, I might be on lists for “marketing experts,” “bloggers” or “business educators.” Find a relevant person to follow, and then dig into his or her lists. You’ll likely find a goldmine of interesting people to follow who will hopefully follow you back.

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How to Get More People to Attend Your Google Hangout

social media how toDo you host Google Hangouts on Air?

Do you want to attract more live viewers?

When you cultivate a live audience for your Google Hangout on Air, you have more opportunities to connect with your fans.

In this article I’ll share five things you can do to bring more live viewers to your Google Hangout on Air.

people to attend your google hangout

Learn tips for getting more people to attend your Google Hangout On Air.

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3 Ways to Optimize Facebook Ads for Better Results

social media how toAre you running Facebook ads?

Do you want to get more out of your ads?

The right optimization can make or break your ad campaign. Target audiences, timing and ad creative are all important considerations.

In this article I’ll share three tips for making the most of your Facebook ad campaigns.

#1: Reach the Right Audience

Many marketers optimize their Facebook ads based on the soulless numbers they see on that platform, which often leads to reaching the wrong audience.

For example, when you run a campaign to increase your page likes, you only care whether your ads are increasing the number of likes. But consider that the number of likes says nothing about your fans’ relevance to your business. For all you know, a substantial portion of fans could be fake—that’s definitely not the audience you’re going for.

optimze facebook ads

Find 3 ways to optimize your Facebook ads for better results.

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Tools to Centrally Monitor Your Social Mentions

social media toolsDo you want to find company mentions beyond news articles and blogs?

Do you want to monitor social mentions and metrics?

Mention and SumAll each offer a single dashboard so you can track mentions on social media, websites and blogs. With these tools, you don’t have to hop back and forth between networks to gather data to compare.

In this article you’ll discover how Mention and SumAll provide all the data you need to get the big picture of your online presence.

monitor social mentions

Find out how to centrally monitor your social mentions.

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Facebook Video Cards: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Say Thanks: “An experience that lets you create personalized video cards for your friends on Facebook.”

facebook say thanks

The new Facebook video cards allow you to “share a Say Thanks video with a close friend, your significant other, a relative, a coworker, an old friend—or anyone else in your life who you’d like to celebrate.”

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