How to Use Facebook Apps to Improve Fan Engagement
Are you looking for easy ways to engage new Facebook fans using Timeline?
Keep reading to learn how free apps can provide enormous opportunities for your business.
Why Facebook Timeline Apps?
Now that the new Timeline layout is mandatory for all page owners, we’re all beginning to find our way around the new layout.
For many, especially those who just started seeing traction with the old layout, Timeline presents brand-new challenges (and opportunities!) for staying top-of-mind.
Sure, the layout is beautiful, with lots of room for high-res video and photo. But with all the rules and changes (e.g., that your cover photo can’t be promotional, or that there’s no more driving non-fans to a default “welcome” tab prompting them to Like your page), page admins have their work cut out for them in terms of fostering high engagement and moving their fans to take action. Without engagement and momentum, your page is as good as invisible. 
6 Ways to Grow YouTube Subscribers and Your Exposure
Are you seeking more visibility for your YouTube videos?
Are you wondering how others do it?
If you want the massive views, exposure and targeted traffic that YouTube offers, you need to focus on first building an audience—or as YouTube calls them, subscribers.
Why YouTube Subscribers?
A YouTube subscriber is someone who has chosen to “follow” your channel and your content so they can stay updated with your latest videos. In essence, a subscriber can become a raving fan who watches, comments and shares your videos with others. Building up a strong subscriber base is essential for creating a powerful community online.
The following article will reveal six simple—yet highly effective—methods for getting more subscribers to your channel and your existing videos.
6 Tips for Using Pinterest for Business
Are you wondering how Pinterest could help your business?
Pinterest is one of the hottest social media sites at the moment. Pinterest was the fastest stand alone site ever to reach 10 million monthly unique visitors.
One study shows how Pinterest has been bringing in more traffic to websites than LinkedIn, Google+ and YouTube put together.
Brands are benefiting with Pinterest in generating traffic and sales.
So if you’d like to attract a lot of traffic to your website using Pinterest, check out these 6 tips.
#1: Use Original Pictures to Drive Traffic
If you visit the Popular Section of Pinterest, you’ll see that most of the popular pictures and images in this section are original and unique. The popular images are “repinned,” “liked” and commented on the most number of times.
Screenshot of a popular page on Pinterest. The popular page consists of images that have been "repinned," "liked" and "commented" on the most.
Google+ Hangouts On Air for Everyone: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Google+ Hangouts On Air Now Available Worldwide: Google+ Hangouts On Air was launched last September to a limited number of broadcasters and is now rolling out to the rest of the world. This means “you can now go live in front of a global audience.” Here’s a reminder of what you can do:
How Online Video Can Grow Your Business and Your Brand
In this video I interview Steve Garfield, who is the author of the book Get Seen: Online Video Secrets to Building Your Business.
Steve shares insights into how video can give your company a competitive advantage. He also shares tips on how to get started and what to look out for in the future.
Be sure to check out the takeaways below after you watch the video.
5 Ways Social Media Can Increase Your Revenue From Existing Customers
Are you using social media to keep your existing customers happy?
Do you want to figure out how to drive revenue from existing customers through the social channel?
This post will give you 5 tips to gain more revenue from your existing customers using social media.
Why Focus on Existing Customers?
For many companies, connecting with their existing customers is a natural fit for social media. These companies are seeing conversations about their brands, their competitors and their industry that provide them with an opportunity to engage others in dialogue.
There are two types of strategies that revolve around existing customers on the social media channel. The first is to offer customer service help through the social channel. We’ve seen excellent examples of this with Comcast and Boingo, which have successfully addressed customer concerns through social media.
26 Tips for Success With Location-Based Marketing
Social, local, mobile are three words marketers are hearing more and more these days.
And sometimes we may even hear them uttered together in one breath as SoLoMo.
With an increase of users relying on mobile phones, tablets and their accompanying geo-location technology, businesses today are increasingly finding the need to think locally. So, how does SoLoMo work for businesses?
In this post, we’ll introduce 26 tips, an A-Z guide for location-based marketing.
#1: Analytics
If you’ve been wondering about location-based marketing, chances are that you’ve thought about how you’ll go about measuring performance.
Mohamed Kahlain suggests five tools to help get a handle on how well your efforts are doing: Geotoko, Titanium + Geo, Momentfeed, WebTrends Mobile and Fourscore.
An example of Webtrends Mobile Analytics Insights.
5 Steps to Hosting Successful Twitter Chats: Your Ultimate Guide
Hosting a Twitter chat is an amazing way to interact with your fans and followers, to better understand and grow your community quickly, as well as promote your brand and business.
I’ve seen the networking and promotional power of the Twitter chat, so I made up my mind to dig deeper.
It’s challenging to describe everything I learned in this one article, but I’ll do my best.
Here’s the all-in-one guide to prepare for and host your Twitter chat.
Why Twitter Chat?
A Twitter chat is a public Twitter conversation around one unique hashtag. This hashtag allows you to follow the discussion and participate in it. Twitter chats are usually recurring and on specific topics to regularly connect people with these interests.
Bloggers connect using #Blogchat hashtag.
19 Ways to Build Relationships With Blog Comments
Have you ever left a comment on a blog?
How do you feel when the author replies?
As we’re all ushered into this age of social media, each and every one of us is looking for ways to form stronger relationships with our audience, especially with current and potential customers.
There are many ways to discuss how to cultivate and build relationships. I want to focus on blog comments—an often poorly understood and very underutilized tactic by individuals and businesses.
Focus on your blog commenting strategy to build relationships.
Google Analytics Adds Social Reports: This Week in Social Media
Welcome to our weekly edition of what’s hot in social media news. To help you stay up-to-date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Google Analytics Adds a New Set of Social Reports: These new social reports “help you measure the impact of your social marketing initiatives and evaluate the effect social media has on your goals and ecommerce activities.”
"The four new reports aggregate key data points to help you see the complete picture of how social marketing and media affect your business."
