Have you considered reaching out to influencers?
An influencer campaign is an effective way to promote your business and generate leads by leveraging the audience of another Instagram account.
In this article you’ll discover how to run an influencer campaign on Instagram.
Are you using landing pages?
Directing targeted social media traffic to relevant landing pages helps you convert visitors into leads.
In this article you’ll discover how to optimize landing pages to boost social media conversions.
Why Landing Pages
Rather than direct social media traffic to your home page, landing pages let you send visitors to a page that facilitates the conversions you’re after.
Landing pages are web pages that are built for a specific purpose, such as obtaining leads or getting signups for an event, and are accessible through a specific link. You use this link in social media posts and ads, thus making it easy to attribute the traffic that comes to the page from your social media channels.
Have you checked to make sure it’s up to date?
Facebook regularly provides marketers and business owners with new ways to update their presence on Facebook.
In this article you’ll discover five checks to ensure your Facebook page is up to date.
Do you want to clean up your followers and profile?
A well-managed Twitter account improves your branding and helps you engage with your audience.
In this article you’ll find six tips to clean up and revitalize your Twitter account.
Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week
Twitter to Remove Share Counts: In a recent update, Twitter announced that “Twitter share counts will no longer appear alongside Tweet buttons AND third-party direct access to tweet share stats will be curtailed.”
Blab.im Rolls Out Co-host and Notification Features: The ability to add co-hosts on Blab has been “the most requested feature and an amazing one at that.” Blab also added notification controls, which will “let your followers know you’re on air.”
Want to illustrate your knowledge with better stories?
To discover how to improve your stories, and your storytelling, I interview Michael Port.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.
In this episode I interview Michael Port, the author of NYT best seller: Book Yourself Solid. He also teaches workshops called Heroic Public Speaking, where he applies the craft of acting to public speaking. His latest book is Steal the Show: From Speeches to Job Interviews to Deal-Closing Pitches.
Michael will explore how to find, use and create stories in your marketing.
You’ll discover tips to improve the delivery of your stories.
Share your feedback, read the show notes and get the links mentioned in this episode below.
Want to streamline your activities?
IFTTT (If This Then That) is a free service that allows you to automate tasks between applications and social networks.
In this article you’ll discover how to create IFTTT recipes to save time on social media marketing.
Do you know which type of posts your followers prefer?
Social media analytics let you see who your followers are and what they like.
In this article you’ll discover how to use your audience insights from Twitter, Facebook and Pinterest to improve your social media marketing.
Want to direct followers to your website?
With a few simple tactics, you can generate quality website traffic from Instagram.
In this article you’ll discover how to use Instagram to drive traffic to your website.