FREE: Social Media Marketing Industry Report

Wondering how your peers are using social media? In our 8th annual social media study (56 pages, 90 charts) of 5000+ marketers, you'll discover which social networks marketers most plan on using more (hint: it’s not what you think), how much time they spend on social media and much more! Get this free report and never miss another great article from Social Media Examiner.

social media how toWant to connect more with your target audience?

Wondering how to deliver relevant social media content consistently?

Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals.

In this article, you’ll discover how to create a social media marketing content plan for your business.

How to Create a Social Media Marketing Content Plan in 7 Steps by Warren Knight on Social Media Examiner.

How to Create a Social Media Marketing Content Plan in 7 Steps by Warren Knight on Social Media Examiner.

Continue Reading

social media toolsDo you use hashtags in your Instagram posts?

Wondering which hashtags resonate best with your target audience?

Choosing the right tool to analyze Instagram hashtag performance makes it easier to achieve your goals.

In this article, you’ll discover five tools to evaluate the performance of your Instagram hashtags.

5 Tools to Measure Instagram Hashtag Performance by Krista Wiltbank on Social Media Examiner.

5 Tools to Measure Instagram Hashtag Performance by Krista Wiltbank on Social Media Examiner.

Continue Reading

social media how toDo you want to use more video in your Twitter marketing?

Wondering how each type of Twitter video works?

With the launch of its native live video service, Twitter is prioritizing video higher in the news feed, making it the perfect way to reach your audience more often.

In this article, you’ll discover how to use video on Twitter to better engage your audience.

Twitter Video: How to Create Engaging Video Content by Beth Gladstone on Social Media Examiner.

Twitter Video: How to Create Engaging Video Content by Beth Gladstone on Social Media Examiner.

Continue Reading

social media how toDo you want to improve your Facebook ad performance?

Looking to simplify your Facebook ad split testing?

Facebook’s new split testing feature helps you identify which delivery settings, audiences, and ad placements give you the best results.

In this article, you’ll discover how to set up split tests to improve the performance of your Facebook campaigns.

How to Use the Facebook Split Testing Feature for Ads by Jacob Baadsgaard on Social Media Examiner.

How to Use the Facebook Split Testing Feature for Ads by Jacob Baadsgaard on Social Media Examiner.

Continue Reading

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Facebook Releases Augmented Reality Camera Effects Platform: Facebook officially released the Camera Effects Platform at its annual F8 Conference for developers this week. The new Camera Effect Platform “turns smartphone cameras into the first AR platform” and provides “an opportunity for artists and developers to create effects for the Facebook camera.” With this new platform, Facebook introduced two new tools, Frame Studio, a web-based tool that “allows anyone with a profile or Page to design frames for use on profile pictures or in the new Facebook camera,” and AR Studio, which “enables artists and developers to build their own AR experiences such as animated frames, masks, and interactive effects that respond to motion, interactions during Live broadcasts, or third-party data.”

Facebook's new Camera Effect Platform turns smartphone cameras into the first AR platform and provides an opportunity for artists and developers to create effects for the Facebook camera.

Facebook’s new Camera Effects Platform turns smartphone cameras into the first AR platform and provides an opportunity for artists and developers to create effects for the Facebook camera.

Frame Studio is now available to all users on desktop browsers. All frames must be submitted for Facebook’s approval prior to being featured in the Facebook camera. Facebook cautions that frames “must follow Facebook’s guidelines and cannot include logos or trademarks unless pre-approved by Facebook.”

AR Studio is currently “in closed beta” with a select group of partners; however, developers can apply online to participate as well. In the meantime, Facebook released two new effects for Live video as part of the AR Studio beta program. These include a “This or That” effect, which allows live broadcasters to select from two options posed to viewers, and a new integration with Giphy.

Continue Reading

Is your local business on Facebook?

Wondering how to market your business more effectively?

To explore how to use Facebook in creative ways, I interview Anissa Holmes.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode, I interview Dr. Anissa Holmes, the author of Delivering WOW: How Dentists Can Build a Fascinating Brand and Achieve More, While Working Less! Her podcast is the Delivering WOW Dental podcast. She’s a practicing dentist and teaches Facebook marketing courses for dentists.

Anissa explores how local businesses can grow using Facebook.

You’ll discover why Facebook is more valuable for local businesses than review websites.

Facebook for Local Business: Creative Ways to Grow featuring insights from Anissa Holmes on the Social Media Marketing Podcast.

Facebook for Local Business: Creative Ways to Grow featuring insights from Anissa Holmes on the Social Media Marketing Podcast.

Share your feedback, read the show notes, and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, or Stitcher.

Continue Reading

social media how toWondering if your social media marketing efforts are paying off?

Want to better understand what’s working?

A social media audit will help you analyze the impact of your social media tactics.

In this article, you’ll discover how to perform an audit of your social media channels.

How to Conduct a Social Media Audit by Ana Gotter on Social Media Examiner.

How to Conduct a Social Media Audit by Ana Gotter on Social Media Examiner.

Continue Reading

social media how toDo you advertise on Instagram?

Did you know you can run Instagram ads in Instagram Stories?

Instagram Stories ads appear between stories on Instagram and take up the full screen, creating a more immersive viewing experience.

In this article, you’ll discover how to create ads in Instagram Stories.

How to Create Ads in Instagram Stories: Your Guide to Instagram Stories Ads by Robert Katai on Social Media Examiner.

How to Create Ads in Instagram Stories: Your Guide to Instagram Stories Ads by Robert Katai on Social Media Examiner.

Continue Reading

social media researchThinking of advertising on Snapchat?

Wondering if others are finding Snapchat ads effective?

In this article, you’ll discover new research that sheds light on whether advertising on Snapchat is worthwhile for businesses.

Snapchat Advertising: Is It Working? New Research by Michelle Krasniak on Social Media Examiner.

Snapchat Advertising: Is It Working? New Research by Michelle Krasniak on Social Media Examiner.

Continue Reading