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Facebook Conversion Pixel Changes: What Marketers Need to Know

social media how toAre you using the Facebook conversion pixel?

Wondering how to transition from your old conversion pixel to the new pixel?

Facebook’s new “one-pixel solution” makes it easier for marketers to monitor and measure conversions from Facebook users.

In this article you’ll discover how to install the new Facebook pixel, track conversions and view the cost per conversion in your Facebook ad reports.

What Does the New Pixel Change?

Each ad account now has only one pixel code associated with it. You can install this new Facebook pixel on multiple websites and then track those sites separately, but you always use the same code.

facebook conversion pixel changes

Discover what marketers need to know about the changes to the Facebook conversion pixel.

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8 Twitter Tips to Improve Your Twitter Marketing

social media how toIs your Twitter marketing working?

Do you want more engagement for your tweets?

Knowing how to write your tweets and when to publish them can increase visibility, boost engagement and drive traffic to your site.

In this article you’ll discover eight tips to deliver better tweets.

8 tips to improve twitter marketing

Discover eight tips to improve your Twitter marketing.

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Snapchat Rolls Out Story Explorer: This Week in Social Media

social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week

Snapchat Introduces Story Explorer: “When you see a moment that inspires or excites you, simply swipe up to see more Snaps of that same moment – from every perspective.”



Online Reviews: How to Respond to Fraudulent Reviews

Do people review your business online?

Ever receive negative or fraudulent reviews?

To discover what to do when you receive a review that’s not what you were expecting, I interview Dan Lemin.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Daniel Lemin, the founder of One Good Brand. He is also a strategist for Convince & Convert, and author of the brand-new book, Manipurated.

Dan will explore online reviews and how to deal with bad and fraudulent reviews.

You’ll discover why online reviews are so important.

podcast 173 dan lemin online reviews

Listen as Dan Lemin shares what marketers need to know about responding to fraudulent reviews.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry.



How to Export Leads With Facebook Search

social media toolsDo you use Facebook to find prospects?

Ever wish you could export your lead lists?

The new Facebook Search browser extension for Chrome makes it easy to search Facebook for prospects and download the results.

In this article you’ll discover how to export prospect details from Facebook.

Editor’s Note:

The Editorial Team at Social Media Examiner discovered the tool mentioned in this post violates Facebook’s Terms of Service, see #5 subpoint 7 for more information.

As a result, we decided to remove this article from publication. We strongly suggest you do not use tools that violate Facebook’s Terms of Service. Using such tools could result in your account being suspended or you banned from Facebook.

Thank you for your feedback and on-going support. Lisa D. Jenkins, Managing Editor



6 Holiday Instagram Marketing Tips for Businesses

social media how toIs your business on Instagram?

Looking for ways to stand out this holiday season?

There are simple tactics you can use to grab attention and increase engagement with holiday shoppers on Instagram.

In this article you’ll find six tips to boost your Instagram marketing for the holidays.

holiday marketing tips for instagram

Discover holiday marketing tips for Instagram.



LinkedIn Group Changes: What Marketers Need to Know

social media reviewsAre you active on LinkedIn?

Wondering about the recent changes to groups?

LinkedIn groups have been redesigned to make interactions more seamless and valuable for members.

In this article you’ll discover how marketers can find, join and use the new LinkedIn groups.

What the Changes Mean

LinkedIn completely overhauled its groups interface, so the desktop and app versions are the same. The Groups app is available on iOS, and the Android version is coming soon.

what marketers need to know about new linkedin groups

Discover what marketers need to know about the changes to LinkedIn Groups.



How to Assess and Improve Your Social Media Marketing: A Monthly Plan

social media how toIs social media working for you?

Want better results?

Regularly analyzing the performance of your social media marketing helps ensure your content and profiles are delivering.

In this article you’ll discover four monthly assessments to improve your social media marketing results.

monthly plan for social media marketing assessmemts

Discover how to improve your social media marketing with monthly assessments.



How to Create Facebook Video Ads: A Step by Step Guide

social media how toInterested in creating Facebook video ads?

Looking for an easy-to-follow guide?

Facebook video ads don’t require a lot of time or money. All you need is a script and some basic gear.

In this article you’ll discover how to design and record your own Facebook video ads.

facebook video ads guide

Discover a step by step guide to create Facebook video ads.



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