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Launching Products: Lessons From Mistakes and Pushing Boundaries


Thinking of launching a product, service or even a company?

Want ideas of what to do and what not to do?

In this special episode, we’re going to talk about how to push the boundaries when you launch.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

We’re recording literally days prior to Social Media Marketing World 2015. I’m joined by Leslie Samuel, one of our senior managers who I’ve been working with since the fall.

We’re going to explore how to launch products and learn lessons from experience and a lot of mistakes.

You’ll get a behind-the-scenes look at what we do at Social Media Examiner to launch a product.

special podcast leslie samuel pushing boundaries

Listen as Leslie Samuel shares insights on how to push boundaries when you launch.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

1 comment

 
 

Embeddable Facebook Videos: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Announces the Embedded Video Player: “With the Embedded Video Player you can easily add Facebook Videos to your website. You can use any public video post by a page or a person as video source.”

embeddable facebook video

“You can get the embed code directly from the video post itself. If the video post is public, click on the icon that appears in the top right corner of the post on Facebook.”

4 comments

 
 

Split Testing: How to Improve Your Site Conversions


Do you split test the opt-ins on your website?

Want to get better results?

To learn how to create effective split tests, I interview conversion expert Joanna Wiebe.

More About This Show

The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers and business owners discover what works with social media marketing.

In this episode I interview Joanna Wiebe, a copywriter, conversion expert and founder of CopyHackers.com–a website designed to help you improve your conversions. She’s the author of the Copy Hackers ebook series.

Today Joanna will explore how split testing can help improve your email opt-ins and much more.

You’ll discover how to alter your headlines and buttons to improve your website opt-ins, as well as what tools to use to analyze results.

“podcast

Listen as Joanna Wiebe shares how to improve site conversions with split-testing.

Share your feedback, read the show notes and get the links mentioned in this episode below.

Listen Now

You can also subscribe via iTunes, RSS, Stitcher, SoundCloud or Blackberry. How to subscribe/review on iPhone.

3 comments

 
 

How to Use Visual Content to Drive More Traffic


social media how toDo you create images?

Do they inspire your readers to take action?

When used strategically images, slide decks and infographics can drive traffic to your business. They also offer the opportunity to provide further value through your content.

In this article I’ll share three creative examples from businesses that used visual content to drive traffic and get results.

use visual content to drive traffic

Discover how to use visual content to drive more traffic.

21 comments

 
 

26 Blogging Tools to Simplify Your Life: An A-Z List


social media toolsDo you have a company blog?

Are you looking for ways to improve it?

Everything counts in blogging.

In this article I’ll share some must-have tools for your business blog to help you do all of that and more.

#1: Accentuate Social Follower Counts

26 blogging tools

Discover 26 blogging tools to simplify your life.

32 comments

 
 

Social Sharing Habits: New Research Reveals What People Like to Share


social media reviewsAre you curious about which type of social content gets the most shares?

Are social shares part of how you measure social marketing return on investment (ROI)?

Do you wonder which social channels’ users share most frequently?

In this article you’ll discover the most recent findings about what types of content get shared most, which channels seem to have the most users who share and what posting times result in the most shares.

social sharing research

Discover new research on what people like to share.

33 comments

 
 

6 Social Media Monitoring Tools to Track Your Brand


social media toolsDo you monitor online conversations?

Are you looking for new tools to track your mentions?

Whether you want to observe quietly, learn about your customers and what they’re looking for, respond to critics or simply engage in conversation, you need to know what people are saying.

In this article I’ll share six tools to use to monitor mentions on blogs and social media.

6 social media monitoring tools

Discover 6 social media monitoring tools to track your mentions.

10 comments

 
 

How to Implement a Loyalty Program Using Social Media


social media how toDo you want to build stronger relationships with your social media followers?

Have you considered launching a loyalty program?

A loyalty program is an excellent way to gain audience insights while rewarding your most engaged fans.

In this article I’ll explain how to run effective loyalty programs with social media.

Loyalty Program Basics

Loyalty programs are ongoing campaigns that use rewards to create repetitive behavior among your customers. Participants take actions on a regular basis, and the accumulation of those actions is what benefits the company and the loyal audience.

Since user actions must be easy and achievable, it’s better to provide small rewards on an ongoing basis rather than just one big prize for an action that only a few can complete.

implement a loyalty program using social media

Discover how to implement a loyalty program using social media.

26 comments

 
 

How to Use Facebook Organic Post Targeting


social media how toWish your Facebook page had better engagement?

Do you want a way to get more post interaction without advertising?

Using the Facebook Targeting for organic posts puts your updates in front of the people who are more likely to share, like or comment on them.

In this article I’ll compare the results of using the Facebook Targeting feature for both a small and a large Facebook Page.

What Is Targeting?

You may be familiar with Facebook ad targeting, but did you know you can also target any of your posts to a certain demographic?

use organic post targeting

Discover how to use organic Facebook organic post targeting.

19 comments

 
 






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